DORRS MARKET INTELLIGENCE
The Kraft Heinz Company Common Stock Dinari dShares
ASSET PROFILE
Business description
In July 2015, Kraft merged with Heinz to create one of North America's largest food and beverage manufacturers. Beyond its namesake brands, its portfolio includes Oscar Mayer, Velveeta, and Philadelphia (cream cheese spread). While the retail channel drives around 85% of its total sales, the firm also maintains a growing foodservice presence. Outside North America, Kraft Heinz's global reach encompasses a distribution network in Europe and emerging markets, which accounts for around 25% of its consolidated sales base. The company sells its products in more than 190 countries and territories. The Kraft Heinz Company Common Stock Dinari dShares provides blockchain-based exposure to the listed underlying security KHC. Dinari represents that each dShare is backed 1:1 by the corresponding underlying security and supports on-chain transfer, settlement, redemption, and applicable corporate actions.
TRADING ACTIVITY
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